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Description of case: One of the partners of our company is engaged in plastic industry operations, where no company could preserve its competitiveness unless its product range and applied technology is continuously upgraded. The company was to conduct its continuous reseach-development operations in a way that potential product and technology development measures are consistent with its mid-term business plans in terms of both their objectives and content, within the financial means of the company, which also allows the more effective utilisation of financial resources at its disposal.

Description of task: The task we were to complete was to elaborate a research-development and innovation strategy in line with the objectives, potentials and opportunities of the business, with project options ranked in terms of numbers.

Result: We elaborated a research-development and innovation strategy consistent with the business plans of the partner. In so doing, 17 research-development and 21 innovation project opportunities were identified. We performed an assessment of the project options in terms of numbers, and on the basis of such assessment, we ranked project options in view of their capability to contribute to the competitiveness of the company, also taking into consideration of financial resource requirements and return indices. Based on that, the company was in a position to select 4 research-development and 2 innovation project options, which – once completed – could contribute the most to the fulfilment of the business plan and on the basis of which the business could best utilise its development capabilties and financial resources.

Description of case: Our partner engaged in the production of sweets was to renew its product range due to changes in legislation. The business selected two research-development project options from the ones identified and ranked as part of the strategic development plan that appeared suitable for involving external resources for implementation. To this end, the business was to define the project as a research-development project in accordance with legislation.

Description of task: The task we were to accomplish was to define and describe the two project options selected by the business as a research-development project in accordance with laws, with the elaboration of the project foundation documents.

Result: We were able to define and describe the research-development project in a matter of 4 weeks. In so doing, we simplified the project plan formerly set, thereby reducing the term of the project by 3 months, and the budget by 19%. Based on the documentation we prepared, the business was able to launch its project, and the research-development attestation procedure necessary for the reduction of tax-related risks.

Description of case: Our partner, engaged in subcontracting agricultural production and sales of technological equipment, wished to expand its operations to intensive fish production. To this end, the company wished to develop an oxigene-supply equipment deemed as a novelty even internationally. The procedure underlying the equipment was already available in a Swedish invention, however, it has not been used in fish production technologies due to the lack of a suitable equipment. Our partner wished to develop the equipment on its own, and set up a research-development project to this end. Our partner wished to receive a nonrefundable subsidy to perform and complete the research-development project, and wished to seek tax credits available for research-development operations.

Description of task: The task we were to accomplish was to conduct the attestation of the research-development project.

Result: We had an overview of the documents available for the envisaged implementation of the research-development project. As these documents were unsuitable for this purpose, we once again compiled the research-development project plans and the related documentation. In so doing, we managed to simplify the work plan, which also resulted in a reduction of the planned budget by 9%. Relying on the new documentation, we prepared the application for the attestation of the research-development project, and also duly conducted the attestation procedure. The National Office of Intellectual Property has acknowledged the project as research-development activity to be performed fully within the scope of operations of the business, and also regarded it as an experimental development project. Our partner thus was in a position to enter a research-development tender and could also obtain tax credits on successful completion of the project.

Description of case: Our partner engaged in the development of electric power trains wished to clarify to what extent the envisaged end-product can be regarded as novel, and whether it infringes the rights under current industrial rigths protection belonging to other parties, if it decides to employ the new developmental end-product in its products. The development of electric power trains is a rapidly developing technical area, with a number of new market actors, and for this reason, another market actor may well have developed and obtained protection for such end-product. The objective of our partner was to commence the procedure for obtaining the proper protection for the end-product, if it is possible.

Description of task: Our task was to conduct a research relating the end-product in terms of industrial rigths protection, to elaborate the proper form of protection and to apply for industrial rights protection.

Result: Relying on the description prepared by our partner, we performed a research into the novelty of the end-product, in conjunction with a research into the patentability of the same. In so doing, we found 16 similar solutions. In agreement with our partner, we concluded that it will not commit an infrigement of patents, if it develops and utilises the new end-product as planned. At the same time, we also concluded that the description of the end-product and the envisaged scope of protection must be amended so that it can be protected as against the intellectual property articles currently under protection. On completion of the amendment, we proposed that application be made to obtain utility model protection. In line with our proposal, the item was also registered for industrial rigths protection.

Description of case: Our partner engaged in the production of dry pasta products has implemented considerable technological developments, partly introducing a new manufacturing technology developed by the company. The new manufacturing technology has enabled a renewal of the product portfolio and extension of its product range by introducing modern products that it was unable to supply for lack of the proper technology despite high market demand. Our partner has had a well-known and established corporate and product image for its customers. The company wished to mark the new phase in its operations after this development in the perception of the company and in the appearance of its products.

Description of task: Our task was to create a new image that can be used in terms of its key components as corporate and product image. On the other hand, we were to ensure that the new image preserves the former established components of the former image that are so well known to customers to the extent it is necessary, all the while it also suggests renewal of the company and its products.

Result: By redesigning the key components of the former image to the extent necessary, we first created a new corporate image that suggested renewal and continuity alike. The new corporate image provided suitable framework also for the renewal of the product range image, because its key components were suitable for inclusion in the product range image. In elaborating the new product image, we sought to lend traditional and newly developed products an independent image that is at the same time consistent with the corporate image. The new image elements were incorporated in the online and offline communication means used by the partner. The new image proved successful, and for this reason, it effectively promoted the launch of development results in the market. Within two years, our partner was able to increase sales by 15% within Hungary, which was largely attributable to purchases by the new clientele that was beyond reach of our partner for lack of the particular product range and communications.

Description of case: Our partner engaged in the production and distribution of herbal products continuously improves its product range and manufacturing technology. As developments require considerable capital, our partner wished to secure external financing for its next research-development project. The objective of our partner was to have external financing with favourable terms consistent with the research-development characteristics of the project to be implemented.

Description of task: Our task was to define the envisaged product and technological developments as research-development project, to seek suitable favourable financing and to conduct all procedures to secure these funds.

Result: We could identify and set eight research-development projects, and was successful in obtaning HUF 800 million in non-refundable subsidy. The rate of subsidisation was 50% of the historic costs of the projects. Relying on the subsidies, our partner could accelerate the implementation of the research-development project two-times its original speed, resulting in a reduction in implementation by 3 months on average. The subsidies also resulted in improvement of the return indices of the projects.

Description of case: Our partner engaged in operations in the prining industry secured a nonrefundable subsidy in the sum of HUF 210 million for the introduction of the Braille writing in the printing press technology. Our partner had no independent research-development project manager and the organisational and staff requisites necessary for creating and managing an administative platform for project implementation. For this reason, our partner resorted to the services of an external expert for the successful implementation of the research-development project and for the creation of the adminstration platform necessary for taking the subsidy.

Description of task: Our task was to ensure that the requisites for the conduct of project management tasks, for the drawing of subsidy, for the protection of the envisaged end-product under industrial rights law necessary for the completion of the research-development project are in place.

Result: Our partner could successfully implement the research-development project. It could successfully meet the tender conditions, and also was in a position to demonstrate the same to the supporting organisation, and for this reason, it could draw the subsidy in the amount of HUF 210 million awarded to it. Our partner obtained industrial rigths protection to part of the end-product so realised, in the form of utility model protection.

Description of case: Our partner engaged in the development of light aircrafts has successfully completed the development of its new model, and for this reason, it had a prototype aircraft with a permit to fly at its disposal. Our partner wished to secure the financing necessary for mass production with the involvement of an external financing partner, and also an idea emerged to grant right of use of the intellectual property so realised, as another option. Interested business partners set the mandatory condition in both cases to have the opportunity to inspect and audit the documentation relating the intellecual property. Our partner had no such documentation at its disposal.

Description of task: Our task was to compile the documentation on the prototype as a new piece of intellectual property under which an aircraft in line with the prototype can be constructed by a professional and thus which is suitable for the full description of the intellectual property so realised, and for the commencement and continuance of its use and/or utilisation.

Result: We familiarised ourselves with the intellectual property and performed an audit of the documentation at our disposal. On the basis of such documentation, we set the mandatory content of the documentation suitable for attaining the set objectives. Then, with the involvement of our partner, we compiled the documentation suitable for attaining the set objectives in a matter of three months. Relying on the documentation, our partner was in the position to commence preparations for the envisaged utilisation of the intellectual property item.

Description of case: Our partner engaged in the development of construction materials has developed a product that is new also in international markets, by way of a research-development project within its scope of operations. As the development was successfully completed and our partner has used considerable amount of its own funds in the course of the project, it wished to enter the product so developed as an asset in its accounting records. Our partner has had a detailed business plan for the envisaged utilisation of the product developed by such partner.

Description of task: Our task was to perform an asset valuation of the intellectual property underlying the new product.

Result: We examined the documents at our disposal on the identification status, essential technical content and envisaged business utilisation of the intellectual property article. As the documentation was not complete to the extent required for a proper asset valuation, we remedied these deficiencies in cooperation with our partner. Then we set the market value of the intellectual property based on a revenue approach. The market value was found to be 2.5 times the costs incurred in the research and development of the intellectual property. The asset valuation was audited by an independent auditor, and thus our partner was able to enter the intellectual property item as an asset in its accounting records.

Description of case: Our partner wished to commence production of food industry additives, by applying a procedure developed and patented by a Canadian company. To this end, our partner wished to obtain a right of use for the patented invention within the territory of the European Union. Our partner also wished to develop new additives by the application of the procedure, to be used and utilised as its own intellectual property.

Description of task: Our task was to ensure the legal conditions necessary for the safe and purposeful utilisation of the Canadian invention.

Result: We prepared the draft licence contract under which the Canadian invention could be utilised on exclusive grounds, and acted on behalf of our partner in the finalisation and conclusion of the draft contract. We managed to reach an agreement with the Candian company allowing our partner to handle all additives developed by using the particular procedure as its own intellectual property. Our partner may also make a patent report under its own name.

Description of case: Our partners engaged in the production of unique robot systems formerly had not utilised tax credits on research-development, as it was unaware of such opportunities. Its preliminary assessment however suggested that the majority of its business operations may qualify as experimental development within research and development, and thus the amount of tax credits on research-development and its financial impact may well prove considerable. Our partner was unaware of the administrative conditions that must be in place to claim tax credits.

Description of task: Our task was to check whether the condition to claim tax credits could be met, and if so, to fulfil these necessary conditions.

Result: In cooperation with our client, we selected a typical project of considerable proportions which could serve as a basis to check whether the requisites for claiming tax credits on research-development could be ensured. As the project was completed by that time, we had an overview of the project documentation and remedied any deficiency detected. It clearly suggested that the accounting and documentation system in place at our partner may be made suitable for the unique registrations for the research-development project, and thus the requisites for claiming tax credits may be ensured. Our partner systematically made a record of the end-product, thus successful completion of the research-development project was suitable for checking easily. Finally, we obtained an expert opinion in reliance on the documentation from the National Office of Intellectual Property on the suitability of the project in terms of compliance with research-development criterion. As the procedure for obtaining the expert opinion proved successful with favourable results, our partner may claim tax credits in the future without incurring any risk in pursuing similar projects.

Description of case: Our partner engaged in the production of chemical products had a very wide product range developed by this business. The continuance of such product range proved very costly for the company on the long run. For this reason, our partner wished to streamline its product offering, by eliminating products with lower returns. Our partner did not have the expertise to make preparations to pass its decision in the matter.

Description of task: Our task was to analyse the return from products developed by the company, and to elaborate an expert opinion necessary for the transformation of the product range.

Result: We had an overview of the accounting records relating to research-development projects, and after making minor adjustments, we could define the costs of development of the particular products. Our partner maintained reliable records about the sales of products, and thus sales data were also available. Relying on this data, we completed a profitability analysis of the particular products, set up a profitability rank among the products, and on the basis of this ranking, we also made proposals on the streamlining of the product range. Our partner could reduce it product offering by 35%, which resulted in an increase in profitability.